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Our Mission

Vibe coding should be powerful, simple, and for everyone.

There are great tools out there already. We built Mulu because we think vibe coding can be more accessible and more powerful than it is right now.

01

Why we built Mulu.

Vibe coding is amazing. Tools like Lovable, Bolt, Cursor, and Replit are doing great work making it easier to build apps. We use some of them ourselves. But most of them lock the best features behind expensive plans, limit which AI models you can use, or take a huge cut before your money ever reaches the AI.

We thought we could do better. So we built Mulu around one simple idea: every dollar you pay should go straight to AI. Free gets you in the door with 1M tokens every month. On paid plans, your credits equal your plan price. $20/month gets you $20 in AI. No hidden margins eating your budget.

We also wanted to make the experience as simple as possible. With Mulu you can just talk and build. AI-powered, plain English, no setup, no config files. Hosting, database, auth, deployment, all included. You describe what you want and it happens.

We're a small team. No big VC backing, no massive headcount. Just people who think everyone's ideas deserve a shot, not just the people who can afford expensive tools or spent years learning to code.

Image: a screenshot of Mulu Code beside a plain-English prompt turning into a running app, with a coin-counter visualizing $1 in = $1 of AI
02

Simplicity.

Every feature we add must make the product simpler, not more complex. If a non-technical person can't understand it, we haven't finished designing it.

Our default is to hide complexity, not expose it. Code, terminals, configs, environment variables: all there when you need them, all tucked out of the way when you don't. The first screen a new user sees is a text box, not a settings panel.

We say no to features that would make the product more powerful but harder to learn. When we ship something new, the question is: does this help someone build their first app faster? If not, it can wait.

Image: the Mulu onboarding screen showing a single centered text box and the prompt "What do you want to build?"
03

Accessibility.

Building software should be available to everyone, regardless of technical background, income, or ability. We design for beginners first, with a free tier and plans that scale with you.

Voice input is a first-class way to use Mulu, not a novelty. Keyboard navigation works everywhere. Plain English is the default input format and it always will be. The moment a feature requires memorizing a syntax, we've lost someone.

Price is an accessibility question. A free plan that can actually build real things, paid plans that scale with your usage, and no hidden markups that quietly eat your AI budget. Nobody should hit a paywall just to try the idea in their head.

Image: a split view showing a young student on a Chromebook, a retired hobbyist at a kitchen table, and a professional on a MacBook, all using the same Mulu interface
04

Honesty.

No hidden fees, no dark patterns, no vendor lock-in. Free to start, transparent pricing, and every dollar of your plan goes to AI credits. Your code and your data are always yours.

We publish our pricing, our usage limits, and our uptime in plain language. We tell you up front when a feature is in beta, when it will cost extra, and when it is off by default. No surprise charges and no suddenly-premium tiers that move features you were already using.

Your code never trains our models. Your projects don't get mined for analytics we sell. You can export your work and leave at any time with nothing held hostage. That's the bar we set for ourselves and we intend to keep it.

Image: a mock pricing page with every line item clearly labeled, no asterisks, no "contact sales" gates, and a "Your code is yours" callout

Start building today.

Free to start. No credit card required. Every dollar you pay goes to AI.

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